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184
Jaguar Land Rover ditches ad agency behind critically panned woke rebrand as sales plunge by a quarter (www.dailymail.co.uk)
posted 1 year ago by Psiobs 1 year ago by Psiobs +184 / -0
Jaguar searching for new advertising agency after 'woke' rebrand
JAGUAR Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over its controversial rebrand.
www.dailymail.co.uk
31 comments share
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Comments (31)
sorted by:
▲ 18 ▼
– TNBanjoMan 18 points 1 year ago +18 / -0

So how stupid are the Jaguar-Land Rover executives? Evidence was all around them, if they cared to look, that woke advertising was going bust. They already had the examples of Bud Lite and several other such campaigns; yet they STILL went ahead with the grotesque non-binary idiots dressed in brightly colored onesies looking like they had all just ingested sleeping pills.

Maybe they thought that THEIR customer base was different, and would embrace the idiocy. Wrong! That advertising money could have been spent making their cars better, or at least stop dripping oil like a sweating field hand, but no...

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▲ 13 ▼
– SirBudLight 13 points 1 year ago +13 / -0

There is Empirical evidence that consumers are turned off with Woke and Mixed Races couples, but they still are flooding us with these images. All Companies who have betrayed Normalcy and Decency should be boycotted until their entire Board of Directors are Banished.

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▲ 7 ▼
– StrzoksMangina 7 points 1 year ago +7 / -0

I'd wager it's the conspicuous inserts and over-representation of mixed race couples is a turn off, but not mixed couples per se. I was previously married to a Filipina, and I'm engaged to a German/Ghanaian (black) woman. We see lots of interracial couples in public, but we don't feel the need to see them in media or elsewhere. We love each other, and we don't see ourselves as a white man and a black woman. We're just a man and woman who love each other. It works for us. We're secure in our relationship and don't need external validation.

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▲ 3 ▼
– SirBudLight 3 points 1 year ago +3 / -0

Agreed. We are currently living in a Globalist Nightmare, their sick & twisted vision is the mixing of all races. While they Reign Supreme over the common mixed. The push back can't come soon enough.

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▲ 7 ▼
– MAGAsoyboyslayer 7 points 1 year ago +7 / -0

Everyone of these people are ugly too.

It's already bad enough they are freakazoids.

I'm surprised they didn't add in some land whales.

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▲ 1 ▼
– BurnNewHistoryBooks 1 point 1 year ago +1 / -0

Apparently trannies don’t buy expensive cars. Who’d have known.

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▲ 15 ▼
– DRUMnBASS1776 15 points 1 year ago +15 / -0

I guess the faggots and mentally ill aren't buying Jaguars en masse.

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▲ 5 ▼
– AngelCole 5 points 1 year ago +5 / -0

Who knew?🙄

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▲ 3 ▼
– deleted 3 points 1 year ago +3 / -0
▲ 11 ▼
– tenthousandspoons 11 points 1 year ago +11 / -0

And I'd bet not a single FAGUAR had to be firebombed for this point to be made. Funny, that.

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▲ 8 ▼
– Lupinate 8 points 1 year ago +8 / -0

I still can't believe the MD 's name is Rawdon Glover...

cough (Raw. DONG. lover) cough

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▲ 2 ▼
– DRUMnBASS1776 2 points 1 year ago +2 / -0

Damn...good catch.

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▲ 1 ▼
– Psiobs [S] 1 point 1 year ago +1 / -0

u/#spitcoffee

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▲ 6 ▼
– Imin-theinternet 6 points 1 year ago +6 / -0

They definitely didn't copy anything

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▲ 8 ▼
– MisprisionIsEvil 8 points 1 year ago +8 / -0

They copy each other. Those who are "just trying to be themselves" always end up being just like each other. See the Goths etc. Those who shun convention, always do it in a uniform, as in the "copy nothing" ad.

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▲ 1 ▼
– orangetastic1 1 point 1 year ago +1 / -0

When I was growing up, I had an uncle who was a hippie or hippie-adjacent.

He always said they were "doing their own thing". Even at a young age I wondered why they were "doing their own thing" exactly the same way as everyone else in that group. It looked an awful lot like conforming to my young eyes.

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▲ 5 ▼
– MAGAnic316 5 points 1 year ago +5 / -0

If they’d truly wanted to “break the mold” or “smash conformity” or any of that other BS they were on about, their ad should’ve featured a straight white nuclear family on their way to church on a Sunday.

But no, they decided instead to be unoriginal and bland and woke, to have actors dressed like extras from the 5th element (a film which came out close to 30 years ago now). They have nothing to offer, they have nothing to say, they basically just smear shit all over a canvas and charge their clients millions. The modern marketing industry is a hive of laziness, plagiarism and retarded leftist insanity. Fuck them, and fuck Jaguar too

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▲ 3 ▼
– Hope4thefuture 3 points 1 year ago +3 / -0

What is wrong with these companies today that fail to realizewhatturns a customer off their brand?

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▲ 3 ▼
– gloryhallelujah22 3 points 1 year ago +3 / -0

Disgusting and completely tone deaf.

That ad agency should be out of business soon.

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▲ 3 ▼
– IAMMEFORREAL 3 points 1 year ago +3 / -0

Freak show!

Don't these idiots ever learn?

Go woke ... you go broke.

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▲ 3 ▼
– Bigly2020 3 points 1 year ago +3 / -0

It’s not the ad agencies fault they need to purge the people at Jaguar who signed off on the actual ad

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▲ 2 ▼
– KnockKnockItsJinx 2 points 1 year ago +2 / -0

Really. What the hell is that?

Land Rover is the single most expensive traditional vehicle to have repairs done on, in the USA. even worse than BMW. Higher costs and more often. They can keep them.

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▲ 2 ▼
– Ecl1pseGST 2 points 1 year ago +2 / -0

Woke stuff aside, when you're not able to sell cars that compete with Mercedes and BMW because you have more quality control problems, the absolute worst idea you can possibly have is trying to move UP-market. An absolutely suicidal move.

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▲ 2 ▼
– cyberrigger 2 points 1 year ago +2 / -0

YOU DON'T SAY!

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▲ 2 ▼
– Bloggerchick 2 points 1 year ago +2 / -0

Kinda too late. They'll have to wait for people to forget about it now.

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▲ 2 ▼
– Fefifofumdrum 2 points 1 year ago +2 / -0

Cautionary take.

Let every goddamn batch of business professionals finally take heed. We The People WILL NOT subsidize this shit anymore.

You want to FA with woke shit, you will FO bigly. We don't want this nonsense.

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▲ 2 ▼
– killerspacerobot 2 points 1 year ago +2 / -0

Well, ads come and go and nobody has to pay attention to them. What is more concerning to me as a Jaguar/Land Rover owner of several decades is their intention to move into the pure Electric Vehicle market. What a misbegotten direction. Just more evidence that "climate change" is nothing more than a Woke fad.

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▲ 2 ▼
– PillarOfWisdom 2 points 1 year ago +2 / -0

Ahhh...it's "the agency's" fault. Nope. That's not how it works. Someone approved the degenerate campaign. If they had any balls, they'd put out a campaign apologizing for the faggotry and say "we just build great vehicles".

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▲ 2 ▼
– R3tro 2 points 1 year ago +2 / -0

The look on the old white dude, in red on the left, is one of “ how did I end up here in life?”

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▲ 1 ▼
– Psiobs [S] 1 point 1 year ago +1 / -0

Kek."Taxi, get me outta here!"

u/#rundown

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▲ 2 ▼
– LuvTheSmellofFreedom 2 points 1 year ago +2 / -0

dear ad buyers... before you spend a cent, catch up on the bud light and jaguar woke branding. It's like finding out there are land mines before you march.

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