So her target market is young, “diverse” drinkers—and she’s not being inclusive of the older, established, reliable market of BudLite drinkers? In fact, she insults them. So you can cross all old guys off the buyers’ list.
Did Anheuser-Busch do any reliable studies of actually how many drinking-age LBQTABCXYZs there are? Does anyone have any idea at all of what minuscule percentage of that minuscule population even drink beer at all?
Last question: How many in that infinitesimally small number could possibly be persuaded to drink the go-to drink of their aging boomer parents? What would that look like?
This is what they must teach in these Marxist colleges with degrees and gender studies, “any time and brand is decreasing the way to bring it back up, is to bring in the LGBT community.” This is the excuse that the churches give for going pro LGBT. It’s hysterical because it never works and all they do is alienate the few customers they still have and the brand crashes and burns.
Well it worked to get the beer & the whole company more attention on them, just not in the way she & the company hoped it would. She will be thrown under the bus for this, for one it was her idea and another because the company has to have someone to blame besides themselves. I doubt she could have done this stupid idea unless the higher ups let her, heck or even told her to make up that type of campaign.
I'm wondering if this is the best way to wake folks up to realize that what they are hearing from mockingbird media isn't the truth, and that the "woke" wackos aren't the majority but the minority. They are just louder and more obnoxious, so it appears that they are the majority, and with the help of the media to push their agenda.
It means your gonna lose your job. It means you're outta touch with reality and have no idea other that rainbow BS post on the wall behind you. And stop trying to be a man.
Bud Light and other swill beers are in decline because the standard of quality in the industry has risen. Better beers are now affordable to lower and middle classes. It has nothing to do with brand.
EDIT: Also, working class people find transgenderism gross.
She has ZERO clue about the product or the history of its branding. "In decline" my ass. Bud Light isn't great, but it's reliably okay in a pinch...so don't fuck with what is essentially one of your show ponies, AB. This woke bitch is going to lose this particular job, and that right soon. And deservedly so.
with Bud Light and Coors "silver bullet" light beer both going woke at the same time, what a great gift for Miller Lite, Shiner (local TX really good brewery, lotta interesting options, their Blonde lite my personal fave)...this sista (?) has no idea that in business, ya gotta "fish where the fish are, and use the right bait"...i'm no marketing genius, but honestly IMO, beer is an acquired taste, and I wouldn't think trannies drink beer all that much, more the cocktail crowd i imagine...but then again, whadda I know!?!?
Side note: since when do publicly traded corporations are permitted to have goals other than providing a return on investment for the stockholders? Asking for a friend.
This is the dumbest thing I've seen in a while. Those Rednecks with Paychecks will dish out all of the best of "inclusivity" to these confused KoolAide haired jack-wagons...
The correct way to market beer is to play on your longing for connection to others or to deal with your problems........no alienate 90% of the population to accommodate 10%. Dumb fucks.
They’ll lose sales, but they’ll just cut heads so it doesn’t affect their profit bottom line. Then they’ll take credit for boosting their ESG score, so to the WOKE world, it’ll look like a win.
I love how she beeyotches about previous Bud Lite ad campaigns being too "fratty". If I was an ad exec trying to sell beer I would be thrilled that frat houses are buying my product. Because they are, you know, frat houses and all, and like frats drink lots of beer...Maybe I'm just ignorant and not as like edjumacated as she is and all, but I would tend to think one would market beer to people who actually drink beer? Just a crazy rando take on this whole mess.
If I was in charge of Bud Lite...First, make a better product that competes with locals and craft beers. Bud Lite is way too bland and watery. You can have a crisp beer that's not watery or bland. Second, fire her. Third, make some attempt to sell beer.
She's a classic example of why some companies won't hire college graduates. They'd prefer to train a smart person with potential and common sense rather than risk a brainwashed idiot like her destroy their company.
I sense a disturbance in her job continuation. She is going to feel treated… unfairly. Muhuhuhahahahaaaa!
Damn sexist climate change
So her target market is young, “diverse” drinkers—and she’s not being inclusive of the older, established, reliable market of BudLite drinkers? In fact, she insults them. So you can cross all old guys off the buyers’ list.
Did Anheuser-Busch do any reliable studies of actually how many drinking-age LBQTABCXYZs there are? Does anyone have any idea at all of what minuscule percentage of that minuscule population even drink beer at all?
Last question: How many in that infinitesimally small number could possibly be persuaded to drink the go-to drink of their aging boomer parents? What would that look like?
I bet their Focus Groups were hilarious! 🍻
No studies are needed when your funding comes from your ESG scores. Their customers are investors, not the beer drinkers.
Because him/her brain is mush
I call this a dwb, or dumb woke bitch
Good one.
Hold up, are you suggesting that alienating most of your customer base isn’t the best marketing idea you’ve ever heard of?
This is what they must teach in these Marxist colleges with degrees and gender studies, “any time and brand is decreasing the way to bring it back up, is to bring in the LGBT community.” This is the excuse that the churches give for going pro LGBT. It’s hysterical because it never works and all they do is alienate the few customers they still have and the brand crashes and burns.
Well it worked to get the beer & the whole company more attention on them, just not in the way she & the company hoped it would. She will be thrown under the bus for this, for one it was her idea and another because the company has to have someone to blame besides themselves. I doubt she could have done this stupid idea unless the higher ups let her, heck or even told her to make up that type of campaign.
I'm wondering if this is the best way to wake folks up to realize that what they are hearing from mockingbird media isn't the truth, and that the "woke" wackos aren't the majority but the minority. They are just louder and more obnoxious, so it appears that they are the majority, and with the help of the media to push their agenda.
It means your gonna lose your job. It means you're outta touch with reality and have no idea other that rainbow BS post on the wall behind you. And stop trying to be a man.
Can we be sure she in not a man claiming to be a woman? Kek!
Nice catch.
Sticky reason: TGP Update @ https://www.thegatewaypundit.com/2023/04/woke-bud-light-executive-behind-dylan-mulvaney-marketing-campaign-trashes-bud-light-and-its-customers-during-interview-gets-buried-on-social-media-by-catturd-and-others-video/ Some good twitter links for your daily salt needs can be found there :)
She looks like she has a deficiency.
A Khazar you mean
you clearly don't know what that word means, then. please use your brain and be accurate. it matters.
Jeez
Bud Light and other swill beers are in decline because the standard of quality in the industry has risen. Better beers are now affordable to lower and middle classes. It has nothing to do with brand.
EDIT: Also, working class people find transgenderism gross.
Ding ding ding.
She has ZERO clue about the product or the history of its branding. "In decline" my ass. Bud Light isn't great, but it's reliably okay in a pinch...so don't fuck with what is essentially one of your show ponies, AB. This woke bitch is going to lose this particular job, and that right soon. And deservedly so.
Constantly chasing "the youth market" is a losing proposition. You'd think American management would have realized it by now.
you dont cater to the less than 1% and run off the other 99%...her marketing strategy sucks and should lead to her release
with Bud Light and Coors "silver bullet" light beer both going woke at the same time, what a great gift for Miller Lite, Shiner (local TX really good brewery, lotta interesting options, their Blonde lite my personal fave)...this sista (?) has no idea that in business, ya gotta "fish where the fish are, and use the right bait"...i'm no marketing genius, but honestly IMO, beer is an acquired taste, and I wouldn't think trannies drink beer all that much, more the cocktail crowd i imagine...but then again, whadda I know!?!?
https://www.millerlite.com/open-proud
Not Miller
oops, well i guess that leaves me with my beloved local Shiner! i'm good with that!
Nice last name & nose shape.
Baggy eyes are still not there yet, probably due to age.
Basically "Those trannies want to try and fuck why can't I make a dime?"
Can we agree that trannies are already depressed enough drinking just gonna make things way worse.
The Clydesdales called ... they want their teeth back!
Well she just bombed the brand to the point where no one will buy it.
Destroy your loyal customer base. Dumb biatch.
mmmm Gillette tried effing around and found out... Goodyear tried effing around and found out, Coke tried effing around and found out need I continue?
Bed, Bath and Beyond.
Excellent!
Want to know why Bud Light is teamed up with Dylan Mulvaney? It's not hard to explain. (twitter.com) posted 3 days ago by pepperonishoes +240 / -0
This is the reason that these corporations are working against their own best interests and do not care about how much money they loose.
Side note: since when do publicly traded corporations are permitted to have goals other than providing a return on investment for the stockholders? Asking for a friend.
This is the dumbest thing I've seen in a while. Those Rednecks with Paychecks will dish out all of the best of "inclusivity" to these confused KoolAide haired jack-wagons...
I don't have any of the degrees this person has but I guarantee I would do a better job than she can.
The correct way to market beer is to play on your longing for connection to others or to deal with your problems........no alienate 90% of the population to accommodate 10%. Dumb fucks.
Edit to add: their stock quote is really high right now, but wait for theirs to crash lol
They had a decline in sales.
No I was talking about after the Dylan debacle. Sales plummeted.
She looks Jewish.
Which really came first -- the decline or the "inclusive" marketing?
QUINN'S LAW: Liberalism always generates the exact opposite of its stated intent.
They’ll lose sales, but they’ll just cut heads so it doesn’t affect their profit bottom line. Then they’ll take credit for boosting their ESG score, so to the WOKE world, it’ll look like a win.
Other lite beers should go macho and see what happens.
You don't appeal and attract with agenda pushing...
Yes, let us out more completely out of touch with reality people in charge of reality...
Very stupid.
...this idjit just made the slogan ' queer beer ' popular again
I love how she beeyotches about previous Bud Lite ad campaigns being too "fratty". If I was an ad exec trying to sell beer I would be thrilled that frat houses are buying my product. Because they are, you know, frat houses and all, and like frats drink lots of beer...Maybe I'm just ignorant and not as like edjumacated as she is and all, but I would tend to think one would market beer to people who actually drink beer? Just a crazy rando take on this whole mess.
If I was in charge of Bud Lite...First, make a better product that competes with locals and craft beers. Bud Lite is way too bland and watery. You can have a crisp beer that's not watery or bland. Second, fire her. Third, make some attempt to sell beer.
She's a classic example of why some companies won't hire college graduates. They'd prefer to train a smart person with potential and common sense rather than risk a brainwashed idiot like her destroy their company.
That's a man.